The Co-Creation Imperative: How To Make Organizational Change Collaborative
Using Lego as a Design Thinking Artefact
Key Data Sources from the LEGO Company | Download Table
The Lego Case Study
PDF) Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part II: Challenge of engaging the digital customer
Marketing Matters: Co-creation takes over at LEGO
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
An integrated framework for brand co-creation based on Prahalad and... | Download Scientific Diagram
LEGO online community case study: what benefits do they get? - UserPRO
Examples of co-creation with consumers. ideas4all Innovation
Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian
Co-creation strategy — Ideas.Lego.com Case Study | by Gloria Worlikar | Medium
LEGO IDEAS - Blog - 10K Club Interview: Meet Thomas Wosch of Lego Observatory - Mountain View
PDF) Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation | Andre Liem - Academia.edu
Lego's VP of marketing on listening to customers, movies and 360 marketing – Marketing Week
Lego Ideas Case Study : Crowdsourced Creativity | Medium
Full article: Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
The SHARP Agency - Co-Creation and Collaboration: The New Economy
Solved 1. How do you feel about LEGO in general? 2. What | Chegg.com
LEGO Co-creation
Case study: Reviving Lego's product and its glory | by Sarah Saccomanno | Bootcamp
